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LeoVegas Presents Blue Guru Games

Fancy a spin on The Book Of LeoVegas or maybe Leo’s Pride Live, the live game show with Leo the lion himself? Just a couple of possible titles from an ambitious target of twenty in the next two years from Blue Guru Games, the brand new game studio from LeoVegas.

Debut releases planned for the end of the year are likely to be far more creative than my futile attempts. LeoVentures have forged a team with over 20 years of experience in game development. Add this to the platform of seventeen casino and sports betting sites currently operated by Leovegas Mobile Gaming Group plus the help of the global gaming giant, and Blue Guru Games should hit the ground running.

Already, more than 20 branded titles at LeoVegas Casino show collaboration with Blueprint on LeoVegas Megaways plus several LeoVegas live Blackjack tables with Evolution Gaming. They have successfully tried and tested LeoVegas Bingo with a selection of online bingo games and variations, like Leo’s legs and Lion’s Den.

In a press release on the LeoVegas Group website, Gustaf Hagman, Group CEO of LeoVegas, describes the Blue Guru Games vision;

“For a long time we have created exclusive games with the help of external providers, but now the time is right to take the step to do game development entirely on our own, drawing from our data and casino knowledge we will be able to drive innovation and create games that our customers truly enjoy. These may be everything from niche, local games for individual markets to broad international games.”

“In addition, we will create games and unique characters that can be used in our marketing, which will build stronger loyalty to our brands. Having great flexibility in producing games is a competitive advantage, and it will also give us a new revenue stream over time.”

Blue Guru Games will be another claw in the paw of greater market share for the King Of Casino, increasing brand awareness and engaging customers with Leo themed games, no doubt. LeoVegas have an 85% share of ownership in Blue Guru Games and investment in Pixel.bet, SharedPlay, CasinoGrounds, plus a recent acquisition of Expekt, the sports betting company, adding to an impressive portfolio.

The pride continues to grow at the den in Stockholm, Sweden, as LeoVegas lead the hunt for greater presence. They recently became the first mobile gaming operator to pass the Google Play approval process and now feature in the Google Play Store for Sweden, Denmark and Spain, potentially bringing the LeoVegas App to millions of android mobile users at the touch of a screen.

Exciting times must lay ahead for Blue Guru Games. They have what some developers take years to build; a wealth of industry knowledge, experience, and connections with global exposure, plus a well-established, cleverly branded product. A launchpad that may catapult Blue Guru Games to eye-catching spots in group casino lobbies, such as Royal Panda, Slot Boss, Castle Jackpot and of course, the flagship, LeoVegas. Paws crossed the highly anticipated titles are just as exciting as the venture.

Source: https://leovegasgroup.com/en/investor-relations/press-releases/2021/leovegas-starts-game-studio/


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