BML Group Ltd

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BML Group Ltd is part of a major iGaming company who holds several licenses under their current business model and trading name. The main one is that they are licensed and regulated by the Malta Gaming Authority. For players residing in the United Kingdom, they acquired a licence from the UK Gambling Commission.

Customers within Republic of Ireland are playing and placing their bets under a licence from the Republic of Ireland’s Regulatory Bodies. Additionally, they hold licenses from regulators in Denmark, Spain, Alderney, Sweden, Italy, Germany and more.

BML Group Ltd was formally known as Betsson Malta Limited and is still a part of Swedish gaming giant Betsson AB. This company combines the Arts, Recreation and the Entertainment part of the industry. The beginning of their journey was under the name Cherry, where they designed and produced B&M slot machines for a number of large restaurant chains in Sweden.

BML Group Ltd have history dating back from the 3rd December 1963 in Sweden when the company was first established by Bill Lindwall and Rolf Lundstrom before Bill’s son Pontus Lindwall became the founder of a company in 1996 followed by gaining CEO of both the companies.

In 1998 Bill and Rolf brought forward their work to gain themselves a small share into the Net Entertainment for a couple of years before securing the rest of the share in the year 2000.

BML Group Ltd became one of the biggest online gaming companies when the internet gaming world started to gain accreditation and grow in size. This brought them the attention and recognition they deserved which also caught the eye from some serious betting companies and in 2003 acquired themselves a large proportion with Betsson in Great Britain who held a gaming license in England at the current time, which then led on to them receiving their license in Malta, this also helped to broaden their services and operations much more worldwide.

That being said that in 2005 Bill decided to split the company into three different sectors, Cherry, Betsson and Netent. Having over 50 years of experience under their belt this has assisted them into one of the biggest and well known sports betting and online casinos nationally. They are now offering through the software into a vast majority of other sectors with naming a few such as Poker, Bingo, Casino, and Scratch Cards.

Some of the brands associated with the BML Group Ltd include, Mr Smith Casino, Betsson Casino, Star Casino, Betsafe Casino, Euro Casino, NordicBet Casino plus a fair few more.

Gaining appreciation through their expertise some of the big name developers signed over for the BML Group Ltd to use their games, such as Microgaming, Net Entertainment, IGT,  Evolution Gaming, Leander Games, Play N Go, Quick Spin and a big amount of others.

Having an annual revenue of roughly $169.33 Million USD is all the proof you need to see how massive and successful this company really has been and still is.  They continue to operate successfully with a large customer base to this very date.

Credit: Written by guest-contributor Jon M.


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