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‘We have a singular mission: to create engaging games that players want to play. Development starts and ends with the player experience in mind!’

Founded in 2018, AvatarUX is a Malta-based game developer with decades of combined experience. A talented team of creatives work closely to power their designs, with the increasingly popular trademarked PopWins game mechanic spearheading the attack.

The studio’s debut game, Lilith’s Inferno, was a hit, achieving Top 50 status across multiple markets as a polished, five-reel, twenty-five payline fantasy game, but didn’t hint of the innovation to follow in the virgin PopWins release, PopRocks. PopWins pops winning symbols into two, dynamically increasing reel height before removing them from the reels. New symbols fill space created for extra chances and a retrigger of the PopWins mechanic for lengthy win sequences of increasing ways.

Since then, the team has never looked back and delivered a steady stream of instantly recognisable PopWins games. Each one has a weight of individuality with the expanding ways mechanic at its core. WildPops, CherryPop, BountyPop, TikiPop, HippoPop and Papaya Pop have their own style, distinguishable features and engaging bound rounds. The mechanic has stretched to 524,288 ways, with PiggyPop leading the pack in 2021, less than two years after the debut title.

AvatarUX PiggyPop
AvatarUX PiggyPop

AvatarUX has taken the next step on the path to a legendary mechanic with game developer StakeLogic entering an exclusive six-month licencing window of PopWins creativity in October 2021, releasing Joker Drop and Mystery Drop with more to follow.

Managing Director of Avatar UX, Marcus Honney, had this to say:

“Our PopWins™ collection has been a great success for us and the games are performing extremely well with players, so we are thrilled to give the trademark rights to Stakelogic. We are certain Stakelogic’s titles featuring the mechanic will be huge hits with operators and players alike.”

Stakelogic’s CEO, Olga Baleja, said: 

“We pride ourselves in offering our operator partners cutting-edge products and with the PopWins™ mechanic, we can further enhance our offering.

“Everyone who loves slots knows that the PopWins™ collection is innovative and unique and we are excited to offer it to our partners via our own games.”

PopWins is a game developers dream come true; an engaging and mesmerising patented mechanic that has captured the minds of many, with more sure to follow. As one of the original partners of Yggdrasil’s YGG Masters Program, the AvatarUX brand grows rapidly with each release, much to the delight of casinos and eager PopWins fans.


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