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ReelPlay is the new name for the Australian game provider known as Chance Interactive. Originally founded in 2014, they went through a rebranding exercise in July 2019. The provider is best known for its Buster Hammer and Buster Hammer Carnival slots.

ReelPlay is committed to continue creating the highest quality digital gaming content for license to the world’s leading regulated casino operators. ReelPlay also offer game build, math, integration, commercial and marketing expertise to partner studios looking to take their own content to the online market. A privately-held business based in sunny Sydney, Australia; the team was strengthened in 2018 by the arrival of experienced industry leaders Scott Smith CEO & David Johnson CCO.

ReelPlay Chief Commercial Officer David Johnson commented “The refresh to ReelPlay best represents where the business is today and where it’s headed. The goal remains the same as it ever was – ReelPlay author the best in online digital gaming content as well as incubating select competitive collaborators, providing for a powerhouse of established and independent B2B satellite software studios. ReelPlay is the mothership.”


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