Founded in 2017, Rootz Limited brought together a crew of iGaming veterans and specialists to create a casino platform that focuses on simplicity, player experience, process automation and robust operation. At the core of their mission statement is the strong belief that the human workforce is at its best when they can pursue their creative talents and are able to leave repetitive tasks to an automated platform. The hard work paid off in early 2019 when Rootz launched with Wildz their first own casino brand.
True to their mission statement, the experienced team of industry veterans that founded Rootz have created a casino platform for the future of iGaming. Lean and clean, fast and efficient, powerful and stable are just a few of the attributes that stood at the forefront of the development, leading to a platform that will be most capable for years to come.
Right from the start, their focus was on automation of processes that will allow casino operators to care more for their customers than spending time doing technical or repetitive tasks. Rootz has opted to take on the iGaming world with the most competent professionals, state-of-the-art systems , and a clear focus on challenges of the present and future operation of online gaming destinations. Highly customizable, the platform can host and support virtually an unlimited number of either own casinos or white-label brands.
Offering an entire package that includes front and backend, the platform comes with complete games catalogue, payments, registration + KYC, automated CRM and data analysis, bonus and rewards systems, robust security and customer support. Rootz is committed to operate in regulated markets only and acquired at the start a full gaming licence from the MGA Malta, more will follow soon.
As a default, the platform offers gaming content from some of the best providers such as Netent, Microgaming, Play’n GO, Red Tiger Gaming, Quickspin, Push Gaming, Evolution Gaming, Thunderkick and Yggdrasil. In July 2019, Rootz signed a supplier contract with aggregator Relax Gaming, extending not only the games portfolio but also expanding into markets where Relax holds licenses. The partnership added 500+ slots from Big Time Gaming, Genesis Gaming, STHLM, Kalamba Games, StakeLogic, Slingo, High 5 Games, Skywind Group, GiG Games and many other smaller studios to the Rootz platform.
One thing that separates Rootz from other platforms is the player bonus and reward systems. Where others are running a fixed loyalty program where players have to complete “xx” to receive “yy”, Rootz has taken a different path where the players’ gaming patterns are factored into the challenges, levels and rewards. E.g. if there are free spins to be collected by levelling up, then they will be on a preferred game of the player which he/she has either added to his favourites list or wagered substantially on it. In essence, the days of “get 10 free spins on Starburst” no matter what are gone.
With the debut of Wildz, Rootz has taken off in late June 2019, showcasing the new platform to the casino community. Time will tell if the crew created a winner and we will see more casinos being operated on the sleek platform.
Update 17.5.2020: Rootz is launched its 2nd brand in June 2020!
Read more in our Caxino Casino review.