Soon to launch SuperSeven Casino announced today a core component for their player gamification program. In teaming up with Blue Ribbon Software, they will offer localized progressive jackpots called SuperPots to replace the usual player rewards and promotional deals such as bonuses, free spins, loyalty points and lucky wheels as player rewards.
SuperSeven Casino will be the first to launch this type of jackpots on the Gaming Innovation Group platform, furthering the brand’s objective of differentiating itself and providing a unique gaming experience. By offering more frequent jackpots that will trigger either randomly or when reaching specific thresholds, SuperSeven aims to deliver an extra level of excitement to an online casino visit.
Tim Parker, COO of SuperSeven added: “This solution will enable SuperSeven to offer an industry-first in terms of site-wide, daily jackpots where every player will be involved. Players are tired of traditional bonusing and free spins, by leveraging a solution like this we can create excitement, value for our players thus ensuring increased retention and share of wallet.”
About SuperSeven Casino
SuperSeven will be the debut brand from newly formed Bet Seven Online Ltd, hosted on the iGamingCloud platform and operated under a licence from Curacao. The launch is currently scheduled for February 2021. The casino is headed by a vastly experienced team of iGaming veterans that hail from some of the most prestigious gaming and betting companies such as GiG, Rizk and LeoVegas.
About Blue Ribbon
Blue Ribbon is a Malta-based software company supplying online casino operators with innovative player engagement tools that allow brands to create unique gamification programs through fully customizable jackpot promotions. The company was founded by experienced ex-Playtech executives who have a deep understanding of the industry and player retention.