‘Take Time To Think’ is the new slogan for the UK Gambling Industry, replacing the ‘When The Fun Stops, Stop’ message.
‘Take Time To Think’ is focused on reminding players to pause for thought and consider responsible gambling tools to help limit the risk of gambling harm and addiction. The Betting & Gaming Council seek to encourage players to take advantage of player protection tools such as deposit limits, in-game reminders, time-outs and self-exclusion facilities with a simple message.
The striking yellow and black used for the ‘When The Fun Stops, Stop’ campaign, started in 2015, has been retained to deliver the new communication to players. Managed by the BGC, the ‘Take Time To Think’ campaign has been funded by members William Hill, Entain, bet365, Betfred, Betsson, Betway, Betvictor, Entain, Flutter, Gamesys, Kindred, Microgaming, Playtech, PlayOjo, and William Hill.
Michael Dugher, Chief Executive of the BGC, had this to say about the multi-million-pound campaign:
“I am absolutely delighted that our members have signed up to this fantastic campaign.
Millions of people enjoy a flutter and the overwhelming majority do so perfectly safely and responsibly. But that doesn’t prevent the regulated industry from continuing to do more to promote ever higher standards in safer gambling.
Our research has shown that the ‘Take Time To Think’ message will encourage even more customers to pause and consider whether to make use of the wide range of safer gambling tools that are available. That will enable them to stay in control of their betting.
The efforts BGC members are making to promote safer gambling are in stark contrast to the all too easily available unsafe, unregulated black market online.”
A series of tv adverts will drive home the message by showing players pausing during play to consider placing limits and reduce the risk they may be exposing themselves to.
‘Take Time To Think’ will increase awareness around the Responsible Gambling tools available at online casinos and inspire players to use daily, weekly or monthly deposit limits, set game-time reminders and even take a break or self-exclude from gambling altogether.
‘Take Time To Think’